Logo and Branding

Logo design is the process of designing a logo. Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s.

Difference Between Logo Design and Branding

Logo Design

A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is one of the ways to distinguish a brand in a competitive world, full of graphic elements that try to attract our attention every day. A logo is generally a combination of typographies, graphics/symbols and colors. It is a graphic element that is part of the visual identity of a brand.

Branding

A brand is the idea or image people have in mind when thinking about specific products, services and activities of a company, both in a practical and emotional way. This combination of physical and emotional cues is triggered when exposed to all the touch points between a person and a specific brand. These can be the brand name, logo, products, visual identity, staff, or advertising – amongst others.

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