Digital – Marketing
Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.
we’ll focus on the most common types below.
Paid Search
Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when a phone contact is generated, which is ‘pay per call.
Paying for every click may sound like you’ll end up paying a lot, but in a well-designed campaign, the opposite is true. Because your potential customers will see your ads only when they’re searching for precisely the products or services you offer, they’re far more likely than a casual browser to be at the point of purchase. And so, with the right research and a little tinkering, the paid search ads you place will actually end up earning you far more than it costs to place them.
Search Engine Optimization
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content.
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Social media is an effective way to build relationships with leads and customers that lead to greater satisfaction and loyalty over time. Engaging with your customers and leads on social media helps you build stronger customer relationships.
Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, mobile marketing is “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”
Benefits of digital marketing
Global Reach
A website allows you to find new markets and trade globally for only a small investment.
Lower cost
A properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Trackable, Measurable Results
Measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been.
Personalisation
If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Openness
By getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
Social currency
Digital marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social currency – being passed from user to user and becoming viral.